Strategy · Business · Governance

Think further.
Get closer.

Working alongside leaders to connect vision with decisions, and decisions with delivery. Ecommerce, blockchain and agentic AI: understand what is changing, choose what matters and work with teams to move it forward.

Let’s talk about your priorities

Nenad Cetkovic speaking at an e-commerce conference — **Nenad Cetkovic**Advisor · Board member

SaaS ECommerceBlockchainAgentic AI

01 / Expertise

Three perspectives.
One ambition.

See the bigger picture without losing sight of the work on the ground. Set a direction, test assumptions against reality and support the move into action: three areas of expertise that strengthen one another.

Strategic & operational advisory

Step back. Choose a direction. Support execution.

A strategy earns its value through the choices it enables and the ability to put them into practice. Challenging positioning, questioning the business model and prioritising opportunities starts with the issues that matter to leadership. The work continues alongside teams, customers and business data, turning ambition into clear priorities, ownership and practical decisions.

Positioning & business model
Growth priorities
Leadership and team support

E-commerce, blockchain
and agentic AI

Connect technology to performance.

Technology matters when it solves a real problem. Starting with the customer journey, product data or an operational bottleneck helps separate useful applications from passing trends. From digital commerce and blockchain traceability to AI agents, the approach is to frame opportunities, experiment alongside teams and measure what actually improves operations, customer relationships and business performance.

E-commerce & retail strategy
Blockchain, traceability & digital assets
Agentic AI: use cases & roadmap

Business Angel, Board advisor
and Independent director

Challenge decisions. Strengthen governance.

An independent perspective is most useful when it understands the realities of the business. Working with founders, executives and boards means challenging direction, making trade-offs explicit and following how decisions translate into action. This combines strategic perspective, an understanding of risk and attention to execution capacity, while respecting each person’s role and the responsibilities of the board.

Advisory board
Board of directors
Strategic dialogue & governance

02 / About

7ko2.
The vision.
The groundwork.
The same commitment.

Nenad Cetkovic presenting Keyban at VivaTech 2026 — Photo Arnaud Le Roux. Vivatech 2026

Profile

Digital Executive · Entrepreneur · Advisor

More than twenty years of experience in technology and multiple executive roles across startups and scale-ups. The common thread: turning innovation into business — finding product-market fit, building sales and marketing engines, scaling operations and opening new markets.

Direct knowledge of the European e-commerce ecosystem and the players shaping it — merchants, marketplaces, SaaS providers, agencies, investors and technology partners — makes it possible to identify market dynamics, partnership opportunities and growth levers quickly.

The approach: a partner who can step back and roll up their sleeves. Reviewing a purchase journey, questioning a data point, working through a use case with a team or challenging a roadmap are all part of the same commitment.

Investment & governance

Investor · Business Angel · Board Member

Since 2005, Nenad has advised, mentored and invested in startups. He also serves as a board member of private and listed companies.

Specialised in retail, e-commerce, Web3 and SaaS, he is also interested in AI, agentic commerce and the new business models emerging at the intersection of these technologies.

Explore Nenad’s background on LinkedIn

03 / Get in touch

A decision to make.
A conversation to move forward.

Looking for an advisor, an independent director or a partner to move a strategic and operational priority forward?
Share your context, the decisions ahead and the challenges you face on the ground. An initial video call will help clarify the context and how we might work together.

contact@7ko.fr